Privacy Policy

Last updated on June 18, 2018.

The LookFitFeel service, operated by Fitmodi LLC, collects personal information in order to provide custom recommendations and deliver reviews to shoppers. Please read this policy to understand how we collect personal information, what information we collect and how we use this information.

This Privacy Policy may change as we update our algorithms, and technologies. We may also change the Privacy Policy due to new legal requirements or industry best practices. If we do this and the changes are material, we will post a notice that we have made changes to this Privacy Policy on the Website for at least 7 days after the changes are made, and we will indicate the date these terms were last revised. Any revisions to this Privacy Policy will become effective the earlier of (i) the end of that 7-day period or (ii) the first time you access or use the Service after any such changes.

Information collection. In order to deliver product reviews to shoppers, the LookFitFeel service collects size, shape, gender, and age. Reviewers will be asked to provide photos of themselves with the item(s) being reviewed so that shoppers can see how the clothing might look on people of various shapes and sizes. We may also receive personal information from a 3rd party retail partner that integrates with the LookFitFeel service. To use the LookFitFeel service, users enter a userid, email, and password.

Information use and sharing. The LookFitFeel service uses the information provided to make clothing recommendations and deliver reviews to shoppers. Our algorithms match shoppers to reviewers in the LookFitFeel service to make recommendations. We share some of the data we collect with 3rd party retailers. Our retail partners may display some of the reviewer data including, but not limited to, the userid, photos, size, shape, gender, and age so that shoppers have additional context about the person making the review.

Contact us. If you have questions about our privacy policies, please contact us at Include “Privacy Policy” in the email subject line.

When you sign up to the LookFitFeel service, you are accepting the use of your data as part of this service.